August 21, 2011


Hello Guys, interested in body fragrance? Move on and continue reading to know more.

The UK-based fashion brand, Burberry is going to launch a new Burberry Body fragrance come September where its first round of samples will be exclusively distributed to its 7.6 million Facebook fans.

Interested are invited to visit the Burberry Body tab on its Facebook Page to request a sample. The samples are shipped by the company to a broad range of countries.

Burberry Chief  Creative Officer Christopher Bailey, announced the program via a You Tube video cross-posted to its Facebook Page, where Burberry fans are proving supportive to the campaign.

Oscar de la Renta, a New York-based luxury fashion house, launched its flagship fragrance early this year via Facebook. In just three days after giving away 25,000 samples, the supply were all exhausted. Erika Bearman, Oscar de la Renta's Director of Communications said, "the brand's like grew by 40%.

During past interviews, beauty marketers have noted that Facebook fans are their  most loyal and engaged customers and as such, make excellent recipients for sampling programs.

Please watch the video below.


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